After offering $1 Blu-ray rentals at select locations beginning November 2008, Redbox now adds BD rentals to 13,300 kiosks nationwide (and up to 23,000 kiosk locations by the fall) – price upgraded to $1.50.
Blu-ray sell-through was up 84 percent at mid-2010 compared to the same period a year ago. In the second quarter alone it was up 112 percent compared to 2Q 2009.
While Redbox says that they’re still figuring out price points for Blu-Ray discs in their movie kiosks, reader Dave discovered a box in the wild near San Francisco–clearly part of some test marketing effort. The price points are different from anything we’ve heard before. The machine offers Blu-Ray rentals for $2 for the first night, then $1 for each subsequent night. Yes, he sent pictures.
Is a Blu-ray movie rental worth one-and-a-half times as much as a standard DVD transaction? Redbox seems to think so. Its top exec, Mitch Lowe, said last week that his increasingly ubiquitous kiosk rental firm that brought movie rentals into local supermarkets and other creative-use venues said he likely will charge $1.50 per-day for a typical Blu-ray title. The standard DVD title at Redbox typically goes for $1 a day.
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